LOOM in modern gunmetal look

This autumn, the trend is towards products in muted shades. Cars, fashion accessories and writing implements present themselves through what is known as “useful aesthetics,” in which practical functions and clean colour schemes go hand-in-hand.
The LOOM series manifests this trend with a new gunmetal look: the shaft, grip and clip on the cap of these writing instruments are all in matt or high-gloss titanium grey. The result is a cool look that combines practicality with modernity. The twist ballpoint pen, rollerball pen and fountain pen (available with a stainless steel nib in four sizes) are impressive for their pure style as timeless companions.

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Media database "Press"


Sandra Suppa
Corporate Communication
Antje Röder
Product- and Marketingcommunication